Portfolio — Jason Dodson

El Sonido Mexican Style Lager Redhook BreweryEl Sonido is the result of a year’s worth of collaborations from the beer, to the packaging, to the launch. The beer itself came from a collaboration our brewer did with a hot sauce company. We launched s… — El Sonido Mexican Style Lager
Redhook Brewery
El Sonido is the result of a year’s worth of collaborations from the beer, to the packaging, to the launch. The beer itself came from a collaboration our brewer did with a hot sauce company. We launched several iterations of that beer in our pub and it became the best selling beer to date.
From there we worked with Seattle artist Victor Melendez to create the artwork and then partnered with local indie radio station, KEXP, and a group called SMASH (Seattle Musicians Access To Sustainable Healthcare) to help launch the beer and get support for placements in music venues around the city.

Big Ballard Imperial IPA
Redhook Brewery

This project was to transition our fastest growing flagship brand into cans as a way to further grow distribution channels. The transition is rolling out during the first months of 2019.

C.R.E.A.M. Nitro Milk Stout
(Cappuccino Rules Everything Around Me)
Appalachian Mountain Brewery

This is one of the first beers labels I briefed and managed after moving onto the brand. The beer is brewed with donuts so I knew that we wanted to feature the donut prominent on the screen. This beer is also very decadent so I wanted to make sure it was dripping in gold.

The name of the beer also got me thinking about hip-hop (and Wu-Tang) so I wanted to pay tribute and make sure the can had that influence as well. In the end, we managed to sneak two more references into the can - the donut is a callout to Producer J. Dilla (who’s final album was named “Donuts”) and the chain and crown are a nod to Barron Claiborne’s iconic Biggie Smalls portrait.